Become an Instagram Ads specialist

Instagram is a social network with over one billion users, nearly one million of them in Côte d’Ivoire (960,000 users in 2021). Like Facebook, Instagram has a huge audience you can reach through ads - even if you don’t have many followers on your account.

Instagram Ads: the basics

Instagram is a bit special. It doesn’t accept links from other platforms. But when it comes to content types you can post and sponsor, you’ve got plenty of options. You can sponsor photos, videos, stories, carousels (multiple photos in a single post), and reels.

Before running ads on Instagram, you need a Page and your role on that Page (Admin, Editor, etc.) must allow you to create ads. Otherwise you may see an “Invalid parameter” error. Since Facebook is linked to Instagram, when you create your Facebook Page, you can link your Facebook account to your Instagram account. Meta Business Manager makes managing both accounts easier.

How to run ads on Instagram

Start by opening Ads Manager to create Instagram ads. Note that when you create ads with Ads Manager, you’ll be asked to add a payment method before you can publish your first ad.

You can add and edit the payment method linked to your ad account in your payment settings. If you haven’t added your Djamo card to Ads Manager yet, follow this link to learn how.

Start advertising on Instagram

• Choose the account you want to advertise with.

• First, tap the green “Create” button to start building your campaign.

• Then choose the marketing objective that best matches your end goal. In Business Manager, you have several options: boost your post, build awareness for your Page, gain new followers, drive traffic to your site.

Then set your budget, the dates your ad will run, placements, and your audience. For the audience, pick the option that fits. In Business Manager, you can create your targeting by demographics, interests, mobile or web device usage, and more.

For your ad to be approved by Instagram, review Meta’s ad policies. We recommend a square image to take up the most space in your audience’s feed.

Billing

You can set two types of budgets to control how much you spend on an ad.

Daily budget

The daily budget is the average amount you’re willing to spend each day for the duration of your ad.

Lifetime or total budget

The lifetime budget is the amount you’re willing to spend over the entire run of your ad.

In the Billing section of Ads Manager, you’ll find all your ad spend. Your final invoice may be higher than your budget for a single ad - because your account is charged for every ad you run. Your ad costs are automatically billed when they hit your billing threshold (the threshold is the amount you set for your ad).

If you keep running ads after hitting your threshold, you’ll be charged on your monthly billing date. So it’s normal for your ads to be billed several times a month, or even after they stop running.

You may sometimes run into payment failures. Here are the reasons:

• Insufficient funds on your card:

When you don’t have enough on your card to pay for the ad, Instagram rejects the payment. You’ll get a notification from the Djamo app letting you know the payment failed and that rejection fees were charged.

Always check in the app that your card is funded, especially near your monthly billing date. That helps you avoid rejection fees.

• Card limit reached:

The Djamo card limit is 2 million per day and 10 million per month. So you can no longer sponsor posts for the current month if you’ve made transactions totaling 10 million F with your Djamo card.

• Incorrect card info

To avoid payment failures, always make sure your Djamo card details (cardholder name, card number, CVV) are entered correctly.